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Western Car Wash Association

Dr. Roger Selbert keynoted the Western Car Wash Association's 30th
Annual Convention & Tradeshow in San Diego

His presentation was well-received and garnered much positive feedback.

Roger told the attendees that there is no use in bemoaning a poor economy. "There are parts of the economy (and many consumers) that are doing quite well and that should be your target." He explained the demographic and social trends supporting a continuation and acceleration of the use of professional car washing, including the trends toward mobility, suburbanization, and experiential-based consumer spending.

Roger recommended strategies and tactics, including the use of database marketing and social media, to increase wash counts and revenues by micro-targeting best customers and best prospects. He concluded by offering 11 reasons to be optimistic about the American future.

For the conference brochure go to http://www.wcwa.org

Associated Wholesale Grocers

Dr. Roger Selbert keynoted the Associated Wholesale Grocers 2011 Management Conference.

His presentation gave "A Glimpse into the Future" in four chapters: People, Lifestyle, Shopping, and Grocery Stores.

Pat Carr, AWG Director of Training and Development, thought the speech was so terrific that she had it printed and distributed to managers for use in the planning workshop that followed.

For more information go to www.awginc.com

Other recent presentations